Kaminoff's Yoga Anatomy Book Surprises Forecasters
Book that Yoga Journal calls "essential for any serious student of yoga"
already doubles yearly goal just four months after release.
Champaign, IL (PRWEB) September 28, 2007 -- Leslie Kaminoff knew yoga practitioners
would find his book, Yoga Anatomy, insightful, but neither he nor publisher
Human Kinetics expected to sell 31,000 copies in the first four months. Conservative
forecasts had placed its yearly sales at half that mark, and its sales strength
continues, with 8,000 copies sold in September alone.
While many forecasters would expect a book with such pin-pointed subject matter
to sell primarily through yoga channels, Yoga Anatomy was greeted with respectable
upfront national purchases at Barnes & Noble and Borders. Now, Costco has
also selected the book for a December promotion in its stores.
We all worked very hard on creating this book, and it's been very gratifying
to see it selling so strongly.
"I'm thrilled at the great reception our book has had so far," comments
Kaminoff. "We've packed a lot of information into it, but in a very accessible
format, so people seem to be appreciating that combination." He commends
Sharon Ellis' for her illustrations' role in the book's appeal, as well as Amy
Matthews' brilliant asana analysis. "We all worked very hard on creating
this book, and it's been very gratifying to see it selling so strongly."
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